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These four personas form a strict hierarchy. Each child persona inherits the context of its parent, ensuring consistent and scalable resource management.

Persona Overview

PersonaParentChildrenExample
OrganizationBusiness, Group, UserSportitude, a fictional company selling outdoor and sports gear
GroupOrganizationBusinessFrance, a regional cluster of businesses
BusinessOrganizationβ€”Sportitude Annecy, a store location in the French Alps
UserOrganizationβ€”Charlie Explorer, a user managing reviews and listings

🏒 Organization – The Company Representation

The Organization is the customer’s company inside Partoo. It manages its listings, users, and groupings under one roof. Example: Sportitude Sportitude is a fictional company selling hiking boots, snowboards, and activewear throughout France.
  • Children: Users, Businesses, Groups

πŸ“ Business – The Location

A Business represents a single location managed on Partoo. It contains the essential data that gets pushed to Google, Apple Maps, and other platforms. Example: Sportitude - Annecy This location in Annecy specializes in mountain and winter sports gear, catering to hikers and skiers.
  • Parent: Sportitude (Organization)

🌍 Group – The Organizer

Groups are used to cluster multiple businesses together. They help organize listings by region, brand, or campaign needs. Example: France The France group includes all Sportitude locations across the country, allowing Charlie to manage settings in bulk.
  • Parent: Sportitude (Organization)
  • Contains: Multiple businesses
Use groups to bulk-edit business hours, attributes, or branding assets across several listings.

πŸ‘€ User – The One Who Operates

A User is a person (or system) that interacts with Partoo through the dashboard or API. Their access is defined by roles and permissions. Example: Charlie Stick Charlie Stick is the regional manager for Sportitude France. He edits listings, schedules campaigns, manages reviews and replies to messages.
  • Parent: Sportitude (Organization)
See Roles & Permissions to learn which features each user role can access.

🧭 Relationship Diagram

Here’s how all the personas relate in the Partoo hierarchy: